How British Cycling's Method Delivers 79% Profit Growth

In 2003, British Cycling was the worst in the world. By 2008, they dominated the Olympics. The aggregated marginal gains method that transformed them can transform your business.

keep reading to learn more

From Worst In The World To Olympic Dominance

In 2003, British Cycling was
a complete failure.

They hadn't won an Olympic gold
medal since 1908—95 years of losing.

Professional riders refused
to join the team.

Equipment manufacturers wouldn't supply them. They were, by every measure, the worst cycling team in the world.

Then Dave Brailsford arrived with a philosophy he called "aggregated marginal gains."

The idea was simple: if you improve every element by just 1%, those small improvements compound into extraordinary results.

The team didn't need one massive breakthrough.

They needed hundreds of tiny improvements:

- Redesigned bike seats for better aerodynamics (1% faster)

- Custom pillows for each rider to improve sleep quality
(1% better recovery)

- Cleaner team facilities to reduce infections (1% fewer sick days)

- Optimized hand-washing protocols
(1% healthier team)

- Better indoor training techniques
(1% stronger riders)

- More efficient team meetings
(1% better decisions)

None of these changes
alone would win races.

But aggregated together?

By 2008—just five years later
—the British Cycling team
won 60% of all gold medals
at the Beijing Olympics.

Between 2007 and 2017,
British riders won 178 world championships and 66 Olympic
or Paralympic gold medals.

The philosophy worked.

Your business is the same.

Your Business Has 6 Growth Levers Too

British Cycling didn't just work harder.

They worked smarter across every available lever.

Your business has 6 growth levers
that drive profit.

Most business owners only optimize
one (leads/marketing).

The other 5 sit untouched.

When you improve each lever by
just 5-6%, the compound effect is extraordinary.

Example: $1M business
making $150k profit.

With 5-6% improvements
across all 6 levers:

→ Year 1: $268k profit (+79%)
→ Year 3: $455k profit (+203%)

That's an additional $118k
in Year 1 alone.

Not from working 80-hour weeks.

Not from doubling your ad spend.

Not from one breakthrough product.

From small, systematic
improvements across 6 levers.

Most Business Owners Only
Optimize One Lever

When businesses want to grow,
they default to:

"We need more leads."

More ads.
More SEO.
More cold outreach.
More marketing.

That's ONE lever.

And it's often the most expensive, hardest, and slowest lever to move.

But there are 5 other levers that:

- Cost less to optimize

- Deliver faster results

- Compound with
your marketing efforts

- Create permanent profit improvements

The question is:
which levers are YOU missing?

And more importantly:

which lever should you optimize FIRST for maximum impact?

That's what the
calculator shows you.

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See Your Aggregated Gains In 5 Minutes

Our Growth Levers Calculator analyzes your business
across all 6 levers.

Enter 7 numbers about your business:

- Annual revenue

- Sales and customer metrics

- Margin and cost structure

The calculator shows you:

✓ All 6 levers analyzed

✓ Where you're underperforming
vs optimized businesses

✓ Which lever offers your highest-impact opportunity

✓ Your profit potential with 5-6% improvements in each lever

✓ 3-year projection showing compound growth

Takes 5 minutes.
No credit card.
No sales call.

You'll see exactly where
your $100k-$300k
opportunity is hiding.

“The calculator showed us $156,000 in opportunities across three levers. We implemented the top two and added $94,000 profit in the first 6 months. The methodology
actually works.”

Marcus Chen.

Founder, Chen Digital, Singapore

“I thought we were running efficiently. The calculator revealed we were only optimizing 2 of 6 levers. Fixed conversion rate and margin—profit up 63% in 9 months.”

Sophie Williams

Owner, Williams Consulting, UK

“"The British Cycling story made it click. We didn't need a massive breakthrough—just small improvements everywhere. Year 1 profit: +71%. This changed how we think about growth."”

David Park

CEO, Park Manufacturing, Canada.

Average opportunity found: $187,000

Used by 100+ businesses

US, UK, Canada, Australia, New Zealand

still got questions?

Is this really free?

Yes. The calculator and full analysis are completely free. No credit card required. After you see your results, you can optionally purchase implementation guides starting at $17 if you want step-by-step help capturing your gains.

Do I need exact numbers?

No. Best estimates work fine. The calculator shows opportunities and priorities, not audit-level precision.

If you're within 10-20% on your estimates, the insights will be valuable.

What happens after I've used the calculator?

You'll see your results immediately on screen. We'll also email you a copy of your analysis.

No spam. No sales calls. No pressure.

You'll discover which of your 6 levers offer the highest-impact opportunities, and you can choose whether you want help implementing them.

How is this different from my accountant?

Your accountant tells you what happened (historical reporting). This shows you where to improve going forward (future optimization).

They're complementary tools. Your accountant reports history; we show you how to improve your future.

What are the 6 levers?

You'll discover them by taking the calculator.

Each question reveals one lever. By the end, you'll see all 6 analyzed specifically for YOUR business with YOUR numbers.

The power isn't in knowing what the levers are—it's in knowing how and which ones YOU should optimize first.

How long does implementation take?

Most businesses see their first improvement within 7-14 days (usually from their #1 lever).

Full optimization across all 6 levers typically takes 90-180 days.

But you don't do it all at once. The calculator prioritizes them for you—highest impact first, easiest wins first.